NEWS – Oct. 15, 2010
“Pipes of Christmas” Performers to Share in the Holiday Spirit at 24th Annual Miracle on Madison Avenue
For the fifth year in a row, the Pipes of Christmas will participate in “Miracle on Madison Avenue”, the annual charity shopping event which benefits the NY Children’s Aid Society. The annual holiday fundraiser brings together leading luxury retailers, restaurants, galleries and one great Celtic Christmas concert on Madison Avenue, returns on Sunday, December 5, 2010 from noon to 5PM.
Approximately 75 participating retailers on Madison Avenue between 57 and 86 Streets will donate 20 percent of the day’s sales to The Children’s Aid Society’s health care programs, which provide much needed care to children who might not otherwise get basic medical attention.
Madison Avenue will be closed off to vehicular traffic from 68th to 72nd Streets, the only day of the year that the avenue is closed. Specialty tents will line the avenue within this area, including a Spa Tent, the Taste of Madison Avenue Tent and a Children’s Entertainment Tent.
Shoppers will be treated to a special preview performance from the Pipes of Christmas, the popular holiday concert in the neighborhood now celebrating its Fifth Anniversary in Manhattan. The program will feature the New York Celtic Dancers and will be held at the Miracle Bandstand at Madison Avenue and 68th Street. The annual Celtic Christmas concert will be held just up the block at Madison Avenue Presbyterian Church – located at Madison Avenue and 73 Street – on Sunday, Dec. 21 at 2:30 PM.
According to Pipes producer, Robert Currie, “We were thrilled when the Children’s Aid Society asked us back to participate in the Miracle on Madison event. Now that that the Pipes of Christmas has established itself as a NYC Christmas tradition, we feel compelled to continue to contribute to the greater good of the city. We couldn’t think of a better cause during the holidays than the well-being of children. We were honored to have played even a small role in helping to raise the much-needed funds for children’s health care programs.”
Past Miracle on Madison programs have raised in excess of $250,000 thanks to the generosity of participating retailers. One hundred percent of the net proceeds of Miracle benefit the health care programs of Children’s Aid. The Children’s Aid Society provides vital health services to underserved children – children that are most often not connected to primary physicians and are therefore not getting preventive care, the most important determinant of good health. Patients receive both acute and preventive treatment, medical, dental and mental health care, counseling by a health educator, ophthalmology – optometry and more.
About The Children’s Aid Society
The Children’s Aid Society was founded in 1853. It is one of the nation’s largest and most innovative non-sectarian agencies, serving more than 150,000 of New York’s neediest children and their families with a network of services that includes community schools, neighborhood centers, camps, adoption and foster care services, teen pregnancy prevention, education, health and recreation. For more information, please call 212-949-4938 or visit www.childrensaidsociety.org.